Android smartphone has outranked iPhone and BlackBerry devices for the first time in U.S market. According to latest Nielsen survey, Android devices were used by 29% of the U.S. market in the November to January period whereas Apple iPhones and BlackBerry devices had a 27% share, Nielsen reported.
According to Nielson’s report of December, the top three smartphone operating systems are in a direct competition to each other. They further added that “It is the first time that Android is in the lead”.
Microsoft's Windows Mobile and Windows Phone 7 smartphones had a 10% share of the U.S. market from November to January, while Web OS from Hewlett-Packard had 4% and Symbian from Nokia had 2%.
Nielsen relied upon 14,701 postpaid mobile subscriber surveys to obtain its latest results. In contrast, Gartner, IDC and other analyst firms use sales and shipment figures for their analysis.
The Nielsen blog uses guarded wording to describe Android's position at the top, which some analysts have also pointed in recent months. "Android appears to be pulling ahead of RIM BlackBerry and Apple iOS," Nielsen said.
Still, RIM and Apple came out on top compared with competing device makers such as HTC and Motorola. That's because RIM is the only maker of its BlackBerry devices, and Apple is the only maker of iPhones, while the Android OS is used by several manufacturers. For Android smartphones, HTC had 12%, Motorola had 10%, Samsung had 5% and all others had 2% of the market.
In another finding, using the same sample, Nielsen found that Android "seems" to be attracting more younger consumers. Among smartphone customers aged 18-34, Android was used by 14%, while the iPhone was used by 12% and the BlackBerry was used by 11%.
Customers aged 25-34 years constitute the largest smartphone user group, slightly ahead of the 35-to-44 age group. The third-largest smartphone customer group is aged 18-24, according to Nielsen.
According to Nielson’s report of December, the top three smartphone operating systems are in a direct competition to each other. They further added that “It is the first time that Android is in the lead”.
Microsoft's Windows Mobile and Windows Phone 7 smartphones had a 10% share of the U.S. market from November to January, while Web OS from Hewlett-Packard had 4% and Symbian from Nokia had 2%.
Nielsen relied upon 14,701 postpaid mobile subscriber surveys to obtain its latest results. In contrast, Gartner, IDC and other analyst firms use sales and shipment figures for their analysis.
The Nielsen blog uses guarded wording to describe Android's position at the top, which some analysts have also pointed in recent months. "Android appears to be pulling ahead of RIM BlackBerry and Apple iOS," Nielsen said.
Still, RIM and Apple came out on top compared with competing device makers such as HTC and Motorola. That's because RIM is the only maker of its BlackBerry devices, and Apple is the only maker of iPhones, while the Android OS is used by several manufacturers. For Android smartphones, HTC had 12%, Motorola had 10%, Samsung had 5% and all others had 2% of the market.
In another finding, using the same sample, Nielsen found that Android "seems" to be attracting more younger consumers. Among smartphone customers aged 18-34, Android was used by 14%, while the iPhone was used by 12% and the BlackBerry was used by 11%.
Customers aged 25-34 years constitute the largest smartphone user group, slightly ahead of the 35-to-44 age group. The third-largest smartphone customer group is aged 18-24, according to Nielsen.
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