Thursday, July 7, 2011

Facebook in a defensive mode against Google+

After the launch of Google+ project by Google and seeing the growing enthusiasm among masses for Google+ project. Facebook is trying to protect itself from Google+ wave by announcing several features in Facebook.
Last week only Facebook co-founder Mark Zuckerberg announced that today’s announcement will be “awesome”. Now Facebook has entered into a partnership with Skype to bring video chat to Facebook. The news was accompanied by a new group chat feature for the site.
Google+ project also has a similar feature called “Hangouts” which supports online group conference calls. Now Facebook will work with Skype for its own group call feature.
According to Michael Gartenberg, an analyst with Gartner “the Skype deal isn’t something that has happened in a week  but Google’s announcements has accelerated it”.
Facebook launch of video conferencing feature clearly states that they are not going to stand still and watch Google+ coming on. While Google and Facebook were competitiors and also Microsoft and Google are competitiors.
In May Microsoft acquired Skype for $8.5 billion and now Microsoft and Facebook have joined hands to fight the common competitior.

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